B2B Marketing Blog

Link building is an ever-evolving process. Over the past years, it's been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. 

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In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you've already managed to put it into action and you're eager to learn another link-building strategy - this time slightly more challenging.

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Let's get this out of the way from the very beginning. 

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In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google apply judgement and don’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations team at Google, recently confirmed that the search engine algorithms don’t negatively score repeated content across pages.

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Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. 

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Building a strong online presence is a complex process. There are so many different elements that need to fit in together to help you build the right picture and attract the right audience. That includes mastering both on-page and off-page SEO. And one of the most important on-page SEO elements is your meta description.

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Google released their yearly “search on” video. And it’s awesome.

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2019 was the year Google made two serious updates to its search engine: adding playable episodes in search results alongside the usual sites, images, and news, and implementing BERT that will affect about 10% of search queries with its focus on a better understanding of natural language/conversational queries. 

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