B2B Marketing Blog

Quick recap: you now know what are Knowledge Graph and Knowledge Panel and you're more confident in your chances of receiving the latter without a Wikipedia page. By now you should've settled for an entity home, uploaded your new description, and started working towards spreading it on 3rd party websites. Websites that Google perceives as credible sources of information.As mentioned in the previous articles, you should aim for a list of 30+ corroborated sources. Ranging from well-known social..

In the previous article, you've learned what a Knowledge Panel is, where it comes from, how it works, and a couple of hands-on tips aimed at obtaining one for yourself personally or for your brand.

This article is part of a limited series that will cover more actionable steps that you can take in order to enter Google's Knowledge Graph and thus obtain a Knowledge Panel. 

Link building is an ever-evolving process. Over the past years, it's been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. 

In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you've already managed to put it into action and you're eager to learn another link-building strategy - this time slightly more challenging.

Let's get this out of the way from the very beginning. 

In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google apply judgement and don’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations team at Google, recently confirmed that the search engine algorithms don’t negatively score repeated content across pages.

Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. 

Building a strong online presence is a complex process. There are so many different elements that need to fit in together to help you build the right picture and attract the right audience. That includes mastering both on-page and off-page SEO. And one of the most important on-page SEO elements is your meta description.