B2B Marketing Blog

Google released their yearly “search on” video. And it’s awesome.

Recently Google announced that it was penalizing guest blog post articles.

2019 was the year Google made two serious updates to its search engine: adding playable episodes in search results alongside the usual sites, images, and news, and implementing BERT that will affect about 10% of search queries with its focus on a better understanding of natural language/conversational queries. 

In my years as a content manager here at Bold, I've overseen the creation of hundreds of blogs, written by dozens of different writers. As I come from a journalistic background, it took me time to realize search engines need to be considered. 

I really believe that startup founders can and should write to their own blog, I’m positive that they have lots of valuable insights to share with the community - the problem is that many times, I see startup founders hit by sudden inspiration, setting off to write a blog post that ends up being 250 words of lost non-optimized potential because they don’t consider search engine optimization and don’t know how to optimize blog posts for SEO. The good news? This can be cured with a few blog SEO..

This article covers several different methods to help you identify and seize opportunities to promote your site quickly and efficiently. I believe that, when it comes down to it, website promotion works best when based on the Pareto principle – that is, 20% of the pages create 80% of the traffic. This article will help you identify, optimize, and promote your best pages, the 20% that generate most of your traffic.