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BOLDIGITAL.COM
THE BOLD GUIDE TO
Google Adwords
By Noa Eshed and Uri Bishansky
Table Of Contents
chapter 1
Setting the Stage Online Advertising
chapter 2
Understanding Your Customer
chapter 3
Understanding Your Unique Selling Proposition (USP)
chapter 4
Quick Overview of how AdWords Works
chapter 5
Setting up a Search Ad Campaign
chapter 6
Setting Up a Display Campaign
chapter 7
Campaign Management and Campaign Optimization
chapter 8
Auditing your Google Adwords Campaigns Performance
chapter 9
End Note – Rocking it
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