Persona Fictional Name | Age | Family Status | Annual Income | Challenges | What experience they seek | Where do they go online for information |
---|---|---|---|---|---|---|
Persona Fictional Name | Age | Family Status | Annual Income | Challenges | What experience they seek | Where do they go online for information |
---|---|---|---|---|---|---|
George, Luxury Apartment Owner | 35 | Recently married with no kids. | US$ 200,000 | Making life as comfortable as possible Impressing peers keeping upto- date with the best home improvement technologies |
A reliable company who will be clean professional and provide premium service at nonconventional hours | Home Improvement blogs and forums. Google, Facebook. |
Hillary, Luxury home Owner | 47 | Married with grownup kids. | US$ 500,000 | Hillary conducts dinners and benefits at her house, she spends time trying to improve the place and keep it presantable. Cooling and heating a large house quietly |
Hillary does not let random people into her house. She would want | Home Improvement magazines and architects and interior designer's forums. |
Joe, Architect Interior Designer | 40 | Married with young kids. | US$ 150,000 | Finding reliable vendors to work with long term and provide service for their wealthy customers | long term, mutual and beneficial cooperation | Architect and Interior Designer consumer magazines, blogs, forums, and industry publications and professional forums. |
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