Chapter 9

End Note – Rocking it

  • We hope that this guide has helped you understand the role of Google AdWords in the internet advertising space. You should now have a fair idea of how to setup a search campaign and a display campaign and an understanding of campaign targeting, campaign structure, keywords, ad copy conversion tracking and of course, auditing and measuring ROI.
  • Remember that web marketing is constantly evolving. Make sure to channel your marketing efforts to platforms where you can track your progress and success and always check that you are getting the most out of your paid advertising.
  • We invite you to follow our blog at for industry updates tips and special offers and welcome you to contact us if you have any questions comments or suggestions.
We wish you positive ROI and endless curiosity.